Success Story

Mesiniaga’s Pivotal Turnaround: Embedding Accountability and Execution Clarity

COMPANY OVERVIEW

Company

Mesiniaga Berhad

Division

ICT (Information & Communications Technology)

Location

Malaysia

Mesiniaga Berhad faced a pivotal moment after a significant business model transformation. A steep financial loss signaled that the problem was fundamentally behavioral, rooted in an execution gap, unclear priorities, and pervasive organizational silos. The path to recovery required a complete cultural shift anchored in radical accountability and disciplined execution.

KEY CHALLENGES

Following a strategic shift from hardware distribution to full-service ICT solutions, Mesiniaga experienced an RM 19.5 million loss. The company’s turnaround hinged on its people’s ability to execute consistently. Traditional training methods proved inadequate for instilling the required discipline and cross-functional alignment.

The challenge was to surgically address three deep-rooted behavioral issues:

Priority Confusion: Widespread lack of clarity on the most critical strategic execution priorities across cross-functional teams.
Accountability Deficit: A pervasive organizational culture where true ownership and accountability for outcomes were weak.
Siloed Operations: Functional teams (Sales, Delivery, Support) operated in isolation, leading to damaging miscommunication and wasted effort.

OUR AFERR BASED APPROACH

Evivve partnered with Mesiniaga to deploy an intensive, multi-year engagement that seamlessly merged the AFERR behavior change model with the proven accountability structure of the 4 Disciplines of Execution (4DX). This was designed to rewire how people show up and deliver results, ensuring that the strategy was implemented through disciplined behavior.

Key elements included:

Diagnostic Labs: Custom Evivve Labs ran in the Activation and Forecasting phases, identifying existing execution behaviors and leadership bottlenecks, and aligning teams on Wildly Important Goals (WIGs).
Behavior Labs (Experimentation): Immersive, goal-driven simulations facilitated by Evivve measured real-time leadership responses under pressure, demonstrating how gaps in clarity manifested in action.
Data-Backed Debriefs (Realization): Facilitated sessions shared real-time behavior reports, surfacing blind spots, and initiating reflective action supported by actual, captured behavior.
Post-Lab Embedding (Reflection): Strategic consulting helped Mesiniaga’s internal OD teams install a rhythm of execution and review, embedding the 4DX Cadence of Accountability that sustained change beyond the intervention.

“ This was beyond training, it was a mirror. Our teams saw their own execution habits play out in real time. That moment changed everything. For the first time, we had a common language for accountability. ”

Head of Delivery

Mesiniaga Berhad

ORGANIZATIONAL IMPACT

The program directly catalyzed one of Mesiniaga’s most significant financial recoveries, proving that correcting behavior is the fastest path to strategic execution.

Key Shifts Observed

The intervention drove a dramatic Financial Turnaround, successfully pivoting the company from an RM 19.5 million loss (2015) to an RM 3.25 million profit (2016), marking its most significant financial rebound in five years. This outcome was directly correlated with sustained behavioral shifts:

RM 3.25M

Profit Achieved

Financial turnaround resulted in an RM 3.25M profit (2016), a significant rebound in 5 years.

Execution Clarity was established, with 100% of participants clearly identifying and owning their personal execution priorities.
Leadership Accountability strengthened significantly, as 80% of leaders reported a stronger commitment to team-wide Wildly Important Goals (WIGs) and shared ownership.
Cross-functional Alignment improved through a measurable reduction in miscommunication between the critical Sales, Delivery, and Support functions, dismantling operational silos.
Overall, Behavioral Change was confirmed, showing a measurable increase in ownership, communication, and prioritization behaviors within three months of the program.

Conclusion

By strategically fusing a world-class execution framework (4DX) with the deep insights of behavioral science (AFERR), Mesiniaga achieved more than recovery; it evolved into an organization defined by clarity and accountability. The Evivve Labs provided the non-negotiable data and immersive experience required to replace theoretical awareness with demonstrated action, ensuring the cultural shift outlasted the intervention. The program directly catalyzed one of Mesiniaga’s most significant financial recoveries, proving that correcting behavior is the fastest path to strategic execution.