EVIVVE LAUNCHES AFERR LEADERSHIP LABS, REVOLUTIONIZING B2B LEARNING WITH NEUROSCIENCE-BACKED SIMULATION

Singapore, 17 September, 2025: Evivve, the leader in neuroscience-based game-based learning, today announced the global launch of AFERR Leadership Labs. This new offering provides a groundbreaking, high-impact learning experience designed for senior management and organizational leaders. The launch coincides with the opening of live registration for exclusive, in-person events in Singapore and Malaysia.

The AFERR Leadership Labs are a first-of-its-kind behavioral lab where leaders can surface authentic behaviors, test new ways of working, and build the capacity to thrive under pressure in a safe, simulated environment. Unlike traditional workshops, these labs go beyond theory, providing participants with a data-rich experience that reveals their leadership patterns and blind spots. The core of the experience is the AFERR Model (Activation, Forecasting, Experimentation, Realization, Reflection). This research-backed framework maps game dynamics to real-world outcomes and mirrors the brain’s natural learning process.

"We've been learning like this for over 300 years, but that's not how we've always learnt. The AFERR Model is a metacognition framework for a changing world. Built on first-hand, cutting-edge interdisciplinary research on how humans process change and learning through the analysis of over 20,000 behavior labs.”, states Mohsin Memon, creator of the AFERR Model and Evivve.

The Evivve platform has already impacted more than 100,000 people and has earned numerous accolades, including the QS Reimagine Education Gold Award for "Neuroscience in Learning". Mohsin Memon's work has been recognized on prestigious stages such as Stanford, UNESCO, Games For Change, and SHRM.

AFERR Leadership Labs offer a unique value proposition for organizations looking to foster lasting behavior change and strategic alignment. The labs enable micro-interventions across teams and departments, providing data that can be used for targeted coaching and development. This systematic approach builds thinking structures and a shared language for how to move through change, together.

Key Features of the AFERR Leadership Labs:
 

• Behavioral Intelligence: Receive a personalized behavioral profile grounded in data from the game simulation.
• AFERR-Aligned Learning: The program is structured to align with the brain’s natural process for growth, from igniting curiosity to deeply integrating new insights.
• High-Impact Debriefs: The session includes post-lab coaching and debriefs to help participants process their experience and take purposeful action.
• Limited-Seat Sessions: These are curated experiences designed for a small group of senior leaders and change-makers to ensure a high-value peer-to-peer exchange.

Registration for the exclusive AFERR Leadership Labs in Singapore and Malaysia is now live. Interested senior professionals, L&D leaders, and business executives are invited to register to secure their spot:

Explore the Upcoming Singapore Leadership Lab here

About Evivve: 
 

Evivve is a neuroscience-based, multiplayer game-based learning platform that reveals real behavior through immersive simulation. The platform supports soft-skills development, team alignment, leadership, and experiential training through the AFERR Model. Evivve helps organizations design their transformation, facilitate critical behavior shifts, and support long-term integration through insight-driven coaching.