Mohsin Memon Showcases Neuroscience-Backed Blueprint for Human Transformation at HR Tech & Innovation Conference

PENANG, MALAYSIA - December 12, 2025 - On December 11, the prestigious HR Tech & Innovation Conference & Exhibition (Penang 2025) welcomed Mohsin Memon, CEO of Evivve, to the stage for a defining keynote on the future of organizational capability. Amidst a gathering of over 300 delegates and industry innovators focused on "Empowering HR in the Digital Age," Memon delivered a powerful session titled "Leading Human Transformation: A Neuroscience Model for HR Leaders and Change Practitioners."

As organizations worldwide accelerate their adoption of AI and digital infrastructure, a critical gap remains: the human capacity to adapt. Memon addressed this challenge head-on. His presentation highlighted that while technology evolves exponentially, human systems require a distinct, scientifically grounded approach to keep pace.
 

Bridging the Gap Between Digital Innovation and Human Behavior

The conference, organized by Leaderonomics and Malaysia HR Forum, brought together top-tier professionals to explore the intersection of innovation, integration, and impact. Evivve stood at the forefront of this dialogue by introducing the AFERR Model, a proprietary neuroscience framework that maps how the human brain processes and integrates change.
 

During the session, Memon guided the audience through the five stages of AFERR: Activation, Forecasting, Experimentation, Realization, and Reflection. Attendees participated in a live diagnostic exercise, using the AFERR Micro Diagnostic tool to visualize their own AFERR Signatures and cognitive readiness for change. This interactive element transformed the keynote from a passive lecture into an experiential learning moment, mirroring the immersive nature of Evivve’s game-based learning labs.
 

A Vision for Future-Ready Leadership

The session underscored Evivve’s unique position in the market: providing the behavioral intelligence necessary to make digital transformation successful. By focusing on the psychology of the learner, Evivve ensures that technological investments yield actual performance improvements.
Mohsin Memon, CEO of Evivve, commented on the synergy between the event’s theme and Evivve’s mission:

"True transformation requires us to align organizational strategy with human biology. We function best when we understand the neural mechanisms behind learning and adaptation. The energy here in Penang demonstrates that HR leaders are eager to elevate their approach. They are looking beyond simple digitization to achieve deep, sustainable human growth. Evivve exists to facilitate that journey by creating safe, data-driven environments where teams can experience change before they execute it."

About the Event

The HR Tech & Innovation Conference & Exhibition 2025 served as a collaboration hub for C-level peers and thought leaders to exchange ideas on the megatrends shaping the future of work. With sessions covering everything from AI-integrated rewards systems to building psychological safety, the event provided a comprehensive look at the modern HR landscape. Evivve’s contribution added a vital layer of behavioral science, equipping delegates with the tools to lead resilient, future-proof organizations.
 

About Evivve

Evivve is a premier game-based learning platform that utilizes the AFERR framework to facilitate genuine behavioral change. By combining immersive multiplayer simulations with rigorous data analytics and coaching, Evivve helps organizations design their transformation, facilitate critical shifts in mindset, and support long-term integration. Trusted by global enterprises, Evivve transforms how teams learn, collaborate, and grow.

For more information about the AFERR Model and Evivve’s transformative learning labs, please visit www.evivve.com and aferr.org