Inside The AFERR Leadership Lab: Your Next Big Thing in 2026

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The most effective organizations in the world share a common trait: their leaders possess an extraordinary ability to align their vision with effective behavioral execution. When senior leadership teams achieve this alignment, they unlock immense value, driving revenue growth that is significantly higher than that of their competitors. This advantage stems from a mastery of the "human operating system" that processes change.

We built the AFERR Leadership Lab to amplify this exact ability. It is a behavioral laboratory designed for the C-Suite, Transformation Directors, and HR Leaders who seek absolute clarity on their leadership signature. This environment allows you to validate your instincts and elevate the way your organization functions.

 

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Beyond the Boardroom: The Science of High-Stakes Simulation

Executive education often utilizes passive learning methods like lectures, which typically yield a retention rate of approximately 5%. Simulation-based learning, however, drives retention rates as high as 90% by engaging the brain's cognitive and emotional centers simultaneously.

The AFERR Leadership Lab utilizes a multiplayer, real-time strategy simulation to create an immersive environment. We place leaders in a volatile, resource-scarce setting where decisions have immediate consequences. This pressure shifts the brain from System 2 (slow, deliberate thinking) to System 1 (fast, automatic reacting).

In this state, authentic leadership emerges. We observe how information flows when resources drop and how diverse voices contribute when time is short. The simulation acts as a mirror, revealing the dynamics that define your organization’s culture.

 

The AFERR Model: A Global Standard for Change

The core of the Lab is the mastery of The AFERR Model, a metacognition framework that has garnered global recognition for its profound impact on human development.

This model is the engine behind Evivve, a platform that has:

  • Hosted over 20,000 strategic programs worldwide.
  • Impacted more than 100,000 participants across 50+ countries.
  • Partnered with 500+ global organizations, including Coca-Cola, Microsoft, Petronas, ADIB, and the UAE PMO.

The AFERR framework has been validated on the world's most prestigious stages, including Stanford School of Medicine, UNESCO MGIEP, SHRM, Outlook, and Games for Change. Its contribution to the field was cemented when it won the QS Reimagine Education Gold Award for "Neuroscience in Learning", confirming its status as a premier tool for behavioral transformation.

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Participants in the Lab master this model by applying it to diagnose their own performance in real-time. You leave as a certified diagnostician capable of mapping your organization's friction points.

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Explore Evivve Labs

A scientifically controlled, high-stakes simulation where authentic team dynamics and individual behaviors are safely surfaced, measured, and transformed.

Proof of Impact: From Insight to Enterprise Scale

The efficacy of this methodology is backed by longitudinal data from some of the world’s most complex organizations.

  • The Motorola Solutions Transformation: When Motorola Solutions needed to align leadership decisions across a $6B global enterprise, they utilized our experiential labs to surface hidden gaps in execution. The simulation revealed that while the strategy was clear, the forecasting models of their regional leaders were misaligned. By closing this gap through experiential realization, they achieved a cohesive, agile leadership unit capable of moving as one.

  • The Mesiniaga Turnaround: For Mesiniaga, the challenge was existential. They needed a pivotal turnaround to restore profitability. The Lab’s diagnostics pinpointed a specific breakdown in the Experimentation and Realization phases: accountability was low, and feedback loops were broken. By embedding deep accountability through our behavioral frameworks, they successfully restructured team dynamics and restored operational health.

  • Scaling Culture at Speed: Global giants like Teleperformance and Radix have used these labs to scale culture across distributed teams, while Solvay and GIA utilized the framework to drive innovation in highly regulated environments. UGAM (Now Merkle) leveraged the model to integrate diverse teams post-acquisition, ensuring a seamless cultural merger.

 

These outcomes confirm a critical truth: Misaligned leadership teams experience lower revenue growth. You cannot afford to leave culture to chance. You must observe it in motion.

 

Your Strategic Assets

We believe that high-value experiences must yield high-value assets. Participation in the Lab grants you a suite of tools to ensure the transformation continues long after the session concludes:

  1. Dual Certification: You earn the AFERR Adaptiveness Score Certificate and the prestigious AFERR OCA Practitioner Certificate (Level 1), validating your authority to diagnose organizational change.
     
  2. The Diagnostic Suite: You receive the AFERR Behavioral Dynamics Report, Big Five Personality Profile, Group Dynamics Report, System Dynamics Report, and Psychological Safety Report: an immensely powerful combination of data that provides a 360-degree view of your leadership.
     
  3. Global Enterprise Ranking: Your organization is entered into our proprietary registry, validating your speed of adaptation against global benchmarks.

 

A Legacy of Leadership

The AFERR Leadership Lab is designed for those who are shaping the future. The insights you generate contribute to a global narrative on leadership, with select breakthroughs potentially featured in my upcoming book, AFERR: The Metacognition Model for a Changing World.

This is an invitation to move beyond standard executive education. It is an invitation to place yourself at the center of new leadership benchmarks.

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Secure Your Leadership Advantage

This invitation-only experience is limited to 12 senior leaders per cohort to ensure psychological safety and depth.

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Mohsin Memon is the Founder of Evivve and Professor of Game Design at Ecole Intuit Lab, a revolutionary leader in the learning industry advocating game-based learning to influence behavioral change. Mohsin's work focuses on bringing together game design, neuroscience and human development by leveraging technology to forge immersive, real-world learning experiences that drive transformative change. His award-winning platform, Evivve, has hosted over 20,000 games, embodying his vision of transformative education experiences. Mohsin has designed and produced over 50 digital and analog learning games and given 6 TEDx Talks on emergent topics relating to immersive and experiential learning.

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AFERR Consulting

Co-create your transformation strategy. We help you design and implement organizational shifts using the neuroscience-based AFERR model.

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Evivve Labs

Surface authentic behavioral dynamics. A safe, data-rich simulation environment to observe behaviors and spark critical change.

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Evivve Simulation

Test the mechanics firsthand. Navigate the simulation independently to validate the learner journey and game dynamics.

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