Activation
Ignite interest and secure emotional ownership to ensure your team is ready for the journey ahead.
Bringing AFERR to your Organization
AFERR Leadership Lab
An exclusive, invitation-only behavioral laboratory where senior leaders reveal authentic decision-making patterns and master the neuroscience of organizational diagnosis to shape the future of their enterprise.
Download the brochure for pricing, agenda and more details.
World's reputed organizations ♥️ Evivve
Global AFERR Leadership Labs
AFERR: The Metacognition Model
A neuroscience-backed framework for navigating complex organizational change.
Forecasting
Experimentation
Realization
Reflection
Why Neuroscience Makes a Difference
Understand the cognitive drivers behind every leadership decision.
1.
Rooted in Game Theory
Inspired by NTL Labs and Game Theory to reveal authentic behavioral patterns beyond observation.
2.
Psychological Safety Metrics
Measure the authentic capacity of your teams to challenge ideas and innovate freely.
3.
Real-Time Behavioral Data
Capture authentic interactions to diagnose culture with scientific accuracy with Evivve Reports.
4.
Award Winning Framework
Recognized by the awards and global stages like QS, Stanford, and UNESCO.
MEET OUR SPEAKER
MEET OUR SPEAKER
Mohsin Memon
CHIEF TRANSFORMATION ARCHITECT | EVIVVE
Creator of the AFERR Model and Evivve, Mohsin is a global authority recognized by Stanford, UNESCO, SHRM, and Games for Change. Trusted by giants like Motorola, Microsoft, Petronas, and Coca-Cola, he uses immersive simulation to surface genuine behavioral patterns, enabling leaders to seamlessly bridge the gap between strategic intent and real-world execution.
30+
YEARS OF
EXPERIENCE
500+
FACILITATION SESSIONS
DELIVERED
Defining Your Leadership Impact
Gain a stackable skill to diagnose your organization and lead transformation with certainty.
Existence
Authentic BehaviorMost programs teach theory. We reveal how you behave when the stakes are high to ensure real-world application.
Uniqueness
Scientific PrecisionCombine high-pressure simulation with clinical diagnostics for a repeatable people collaboration framework.
Learnings
Global NarrativeYour breakthroughs can be featured in the upcoming AFERR book to inspire a new generation of leaders.
Cohort
Senior LeadersDesigned for CXOs, HR Directors, OD Leaders, Business Unit Heads, and L&D Executives.
Outcomes
Targeted ActionIdentify root causes of breakdown and guide effective behavioral shifts.
100K+
People transformed through behavioral labs
20K+
Game simulations delivered globally
Global Scale of Impact
Trusted by the world's most forward-thinking organizations to drive innovation and growth.
400+
Practitioners certified in AFERR
10+
Years of practice-led research
What You’ll Walk Away With
A complete tangible suite of tools and credentials to validate your adaptability and sustain transformation.
AFERR Change Toolkit
Comprehensive guides, manuals, and exercises designed to help you facilitate diagnosis and map friction points within your own teams.
Practitioner Accreditation
The AFERR OCA Practitioner Certificate (Level 1) validates your professional authority to diagnose organizational change dynamics.
Diagnostic Intelligence
Five comprehensive behavioral reports accompanied by a dedicated sense-making session to decode your leadership data.
Adaptiveness Scorecard
Your AFERR Adaptiveness Score + Certificate is a quantified metric recognizing your cognitive agility in high-stakes environments.
Global Registry Entry
Official registration in the AFERR Global Enterprise Ranking, benchmarking your organization's speed of adaptation against peers.
Enterprise Certification
A formal Company Certificate recognizing your organization's commitment to mastering the neuroscience of change.
Pathways to Organizational Mastery
Explore how we apply the science of behavior to solve complex business challenges.
AFERR Dialogues
Exchange insights with change-makers on the root causes of transformation failure.
Read More
Case Studies
See how global organizations use AFERR to navigate challenges and align diverse teams.
Read More
Evivve Labs
Step into the simulation to experience the friction of change in a safe environment.
Read MoreFrequently Asked Questions
Do I need prior knowledge of The AFERR Model?You can enter this experience with an open mind and your current leadership wisdom. The Lab functions as a complete immersion where we guide you through every step of the framework. You will master the model by living it in real-time, ensuring you leave with a deep, practical command of the concepts.
How does this differ from standard executive education?Standard executive education relies on external case studies and theoretical frameworks. In this Lab, participants become the live case study. We place you inside a high-stakes simulation that strips away rehearsed behaviors to reveal your authentic leadership signature. This experience moves beyond intellectual understanding to offer a visceral, data-driven reflection of how you navigate uncertainty when the outcome matters.
What specific diagnostics will I receive?You will receive a comprehensive suite of insights that act as a mirror to your leadership. This includes the AFERR Behavioral Dynamics Report to map your change readiness, the Big Five Personality Profile, Team & System Dynamic Indicators, and a VUCA & Psychological Safety Snapshot. These are data-backed reflections of your authentic behavior captured during the simulation.
Can I apply these insights immediately?Absolutely. You will leave with a tangible, repeatable diagnostic skillset. We teach you to build "AFERR Maps" for your own organization, allowing you to identify exactly where your team experiences friction and prescribe precise behavioral interventions the very next day.
Will I get certified upon completion?Yes. Upon completing the lab, you earn two prestigious credentials that validate your leadership evolution. You receive the AFERR Adaptiveness Score + Certificate (with GameCode) to recognize your ability to navigate complex dynamics in the simulation. You also earn the AFERR OCA Practitioner Certificate (Level 1) to validate your ability to diagnose organizational change using the framework.
Is there post-lab support available?Your growth continues well beyond the session. You will have a private, 90-minute executive coaching session to decode your personal reports. Additionally, you gain exclusive access to AFERR SecondBrain™ (our strategic advisory service) to support you as you implement these changes in your organization.
How does AFERR help with AI transformation?AI adoption is a human challenge as much as a technical one. AFERR helps you map the "cognitive agility" of your team, allowing you to diagnose if your people are managing fear (Activation) or ready to test new tools (Experimentation). Understanding these human patterns allows you to lead digital transformation with clarity and speed.
Does this require technical gaming skills?The simulation is an intuitive environment designed specifically for senior leaders. The interface is simple and accessible, ensuring your cognitive energy remains focused entirely on strategy, negotiation, and leadership dynamics rather than the mechanics of the tool.
What is the Dual Certification?It is a unique recognition of both your personal leadership capability and your professional diagnostic skill. You receive the AFERR Adaptiveness Score + Certificate (with GameCode) for your performance in the simulation. We also award you the AFERR OCA Practitioner Certificate (Level 1), which qualifies you to assess and map change dynamics within your organization.
Ready to Transform Your Organization?
Download the brochure to explore the curriculum, outcomes, and exclusive certification details.
