Evivve Founder, Mohsin Memon, Champions the Power of "Practice Spaces" at the 2023 Reimagine Education Conference
WILMINGTON, Del. – December 15, 2023: Mohsin Memon, the visionary founder and CEO of the groundbreaking simulative facilitation tool Evivve, delivered a compelling talk at the 2023 Reimagine Education Conference, urging a paradigm shift in corporate learning. Addressing a global audience of educators and innovators, Memon introduced the critical concept of "Practice Spaces" as the bridge to close the pervasive "Knowing-Doing Gap" in professional development.
Drawing from 8 years of research spanning over 50 countries and insights from 20,000 game-based learning sessions, Memon challenged the conventional wisdom that we learn simply by doing. "We don't learn new behaviors just by doing them," he asserted. "We learn by reflecting on our experiences. This reflection is what leads to insight and, ultimately, to lasting change."
Memon's presentation vividly illustrated the disconnect between traditional "Learning Spaces," such as classrooms and workshops, and the "Doing Spaces" of work and life. He argued that this gap is where skills and knowledge fail to translate into real-world application, a challenge that costs organizations billions in untapped potential. The solution, he proposed, lies in creating psychologically safe A Case for Practice Spaces where individuals can build the skill, will, confidence, and comfort to apply what they've learned without the high stakes of actual performance.
This is precisely the void that Evivve is designed to fill. As a multiplayer, online game-based learning tool, Evivve provides an immersive, sci-fi environment where teams can engage in experiential learning that fosters critical workplace skills like strategic thinking, communication, collaboration, and decision-making. The platform is built on the principles of neuroscience and is designed to create a tightly bound shared context, build psychological safety through honest disclosure, and develop a healthy appetite for learning.

At the heart of Evivve’s methodology is the proprietary AFERR Model—Activation, Forecasting, Experimentation, Realization, and Reflection. This neuroscientifically-grounded framework guides learners through a holistic journey that mirrors the brain's natural learning processes, ensuring that skills are not just learned, but deeply integrated and retained.
Memon’s talk was met with enthusiastic reception, sparking conversations among attendees about the future of learning and the critical need for innovative tools like Evivve. By championing the power of practice and reflection, Evivve is not just reimagining education; it is empowering organizations to build more agile, resilient, and effective teams ready to tackle the challenges of a VUCA world.
About Evivve:
Evivve is a multiplayer online game-based learning tool that is redefining the landscape of corporate learning. Our game-based approach stands as the catalyst for revolutionizing the way companies design and deliver experiential learning. Set in a futuristic, sci-fi environment, Evivve leads teams through an experimental genome alteration, creating uniquely personalized learning opportunities to learn important workplace skills. We are creating authentic learning experiences with the power of games and neuroscience, empowering humans to become the best versions of themselves.
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